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Kwikset, Baldwin Parent Company Acquired by Swedish Firm

STOCKHOLM — ASSA ABLOY, the Stockholm-based manufacturer of access solutions, has signed a definitive agreement to acquire the Hardware and Home Improvement (HHI) division of Spectrum Brands, a major supplier of security, plumbing and hardware products to the North American residential construction market, the companies announced.

HHI, headquartered in Lake Forest, CA, manufactures a product line that includes locksets, faucets and builders’ hardware, supplied through home improvement centers, wholesale distributors, home builders, online retail channels and home-automation providers. Brands include Kwikset, Baldwin Hardware, Weiser, Pfister and National Hardware.

“HHI is an excellent addition to the ASSA ABLOY Group and constitutes an important strategic step in developing our residential business in North America,” said Nico Delvaux, president and CEO of ASSA ABLOY. “This acquisition advances our strategy to strengthen our position by adding complementary products to the core business and it will further accelerate the transformation from mechanical to digital solutions.”

The transaction is expected to close during the fourth quarter of 2021, corporate officials said, adding that HHI will become part of the ASSA ABLOY’s Opening Solutions Americas Division.

 

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Sharp Growth Forecast for Green Building Materials Market

DUBLIN The global green building materials market is expected to grow at a compound annual growth rate of more than 12% over the next four years, due largely to “a growing awareness about environmental sustainability” that is driving demand, a leading market research firm said this month.

According to Dublin, Ireland-based Research and Markets, the global green building materials market is expected to increase from $238.9 billion in 2021 to $383.9 billion in 2025.

The green building materials market consists of sales of eco-friendly, durable structural, exterior and interior products that use less water, are easier to maintain than traditional building materials, and improve the sustainability and efficiency of a building because of a lower carbon footprint. The products are used in framing, insulation, roofing, exterior siding and interior finishing for both residential and non-residential structures.

“The introduction to environment-friendly products is gaining significant popularity in the green building materials market,” Research and Markets officials said. “Major participants in the green building materials industry are concentrating on launching new product lines that minimize the global warming potential (GWP) without compromising product quality.”

North America was the largest region in the green building materials market in 2021. Asia Pacific is expected to be the fastest region in the forecast period, researchers said.

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Technology Use Up Sharply At Kitchen/Bath Firms, Survey Finds

CHICAGO, IL — The use of cutting-edge technology for project design, client relations, management and marketing has become far more prevalent throughout the kitchen/bath design community since the onset of COVID-19 and its impact on showroom protocols, client access and other business operations.

Tied to this overarching trend, kitchen and bath design professionals are apparently utilizing – and spending more on – an ever-broadening array of technological tools, as companies attempt to upgrade websites, conduct online meetings, enhance digital presentations, offer virtual showroom tours, provide internet purchasing options and implement virtual and/or augmented reality. At the same time, dealers and designers report they’re facing a handful of challenges in implementing the seemingly unending flood of high-tech tools becoming available.

Those are among the key findings of a nationwide survey conducted on behalf of Kitchen & Bath Design News by its exclusive research partner, the Research Institute for Cooking and Kitchen Intelligence (RICKI). The online survey involved a representative sampling of kitchen/bath dealers and designers, including those at firms that maintain a showroom as well as those who operate independently.

According to the survey’s findings, eight in ten dealers and designers polled currently use both a smart phone and a company website as the primary technology tools for their businesses. Design software, laptops, social media and Cloud-based storage are utilized by more than half the survey respondents. Other commonly used technology tools include business/design apps, online advertising, business management/ordering software and contact/email management software.

The KBDN survey also revealed that recipients’ top three technology-related activities revolve around conducting online meetings with clients and/or subcontractors, enhancing online communication to present designs or proposals, and using virtual and/or augmented reality to demonstrate design possibilities to clients. Moreover, a vast majority (between 59%-73%) of those surveyed say they are doing more of those things compared to pre-COVID – particularly when it comes to handling project drawings or designs – while a significant number say they anticipate adding those, along with other, technological capabilities in the future.

On average, surveyed designers and dealers report that they currently spend about 8% of their annual expense budget on various forms of technology, with 38% reporting that they are now spending more than they were prior to the global pandemic, and 56% saying they’re spending about the same. In contrast, only about 6% say they’re spending either “somewhat” or “much” less than prior to COVID-19.

When it comes to utilizing technology tools to market their business, surveyed designers and dealers said they primarily utilize their company’s website (82%), along with social media posts (53%). More than half of the surveyed design pros say they are now using LinkedIn ads, text/mobile ads and blogs/forums more than they were a year ago, though all of those tools are used relatively infrequently.

 

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Homeowners Seeking ‘Spa’ Feel in Bath Remodels, Study Finds

PALO ALTO, CA — U.S. homeowners are increasingly turning to their master bathroom as a safe and peaceful respite from a world that often seems chaotic and threatening, a major new survey has found.

According to the 2021 U.S. Houzz Bathroom Trends Study, two in five surveyed homeowners report using their renovated bathroom for rest and relaxation. The survey also found that cleanliness and a lack of clutter are keys to creating a “spa-like atmosphere” in the bath.

The annual online survey was fielded between June and July to nearly 3,000 U.S. Houzz users who are in the midst of, are planning, or recently completed a bathroom renovation, according to the Palo Alto, CA-based online platform for home renovation and design.

“In the midst of the chaos created by the COVID-19 pandemic, we’re seeing homeowners turn to their bathrooms for respite, creating calming sanctuaries with premium features, hygienic surfaces, and plants and other greenery,” said Marine Sargsyan, Houzz senior economist.

“Given the major changes involved, homeowners renovating their bathrooms are (also) seeking professional help at a growing rate,” Sargsyan added.

According to Houzz, modern, transitional and contemporary styles remain the leading choices for renovated bathrooms. Other features gaining popularity include dimmable lighting and greenery. The percentage of homeowners who relax in their renovated bathroom by soaking in the tub was up six points compared to last year, outpacing the share of those who unwind with long showers, Houzz said.

More than three quarters of homeowners incorporate premium features into their bathtubs and showers, the company added. Top premium features for the bath include soaking tubs, space for two and silent whirlpool baths, while premium shower upgrades include rainfall showerheads, dual showers, body sprayers and thermostatic mixers.

Additional survey findings include:

n  Marble in Vogue: ​​Marble is being adopted at a higher rate by renovating homeowners, with increased usage in shower flooring, non-shower flooring and non-shower walls.

n Colorful Vanities: While white continues to be the dominant color chosen across all bathroom features, blue and wood vanities have become more popular over the past year bringing warmth and texture to bathrooms.

n Lighting Upgrades: Homeowners cite both insufficient lighting and no natural lighting as issues before a bathroom renovation, which may explain why more than four in five homeowners upgraded their lighting fixtures this year, Houzz said. Wall lights and recessed lights remain the top two choices in upgraded lighting. However lighted mirrors, pendant lights and chandeliers all inched up in popularity from last year.

n Toilet Technology: More than a third of homeowners who upgraded their toilets during renovations incorporated technology. Bidets remain the most popular tech feature for one in five homeowners, followed by self-cleaning, heated seats, overflow protection and built-in nightlights.

n Lighted Mirrors: Three-quarters of renovating homeowners installed mirrors in their renovated bathroom, with over half installing more than one mirror. Some upgraded mirrors have advanced features, such as LED lighting and anti-fog systems.

n Custom Medicine Cabinets: Nearly one-third of renovating homeowners install custom or semi-custom medicine cabinets, many of which include features such as hidden plugs and lighting on the inside.

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Amazing Masters

At its most basic, any master bathroom with a sink, toilet and shower or bathtub can meet essential hygiene needs. However, when asked to do more, designers’ creativity soars to go above and beyond basic to amazing.

Think expanded and/or reconfigured footprints that better accommodate comforts and conveniences. Think unusual and glamorous materials and finishes that transform the aesthetics of the room. Think design elements and products that promote wellness and encourage relaxation within personal sanctuaries.

This month, KBDN asked designers to share amazing master bathroom projects that elevate basic to amazing.


For this large, new master bathroom, Gregory Hall and Emanuel Rodriguez Garcia opted to turn some of the conventional bathroom zones into art pieces. For the tub zone, it’s the white oak slats, while the vanity area includes cabinetry encased in a Calacatta marble frame.

Bathroom ‘Art’

After reconfiguring entirely new interior spaces during the renovation of this four-level home, Gregory Hall and Emanuel Rodriguez Garcia, co-founders of Veritas Design Group & Studio in San Francisco, CA, carved out a large third-floor room designated for the new master bathroom. With such a large footprint, the designers opted to expand some of the conventional bathroom elements to create a spa-like retreat for their clients.

“We took advantage of the grand space and chose to exaggerate some of the typical bathroom ideas, turning them into art pieces,” says Hall.

For example, each of the three zones – the tub, vanity and shower areas – includes some type of ‘art.’ For the tub zone, it’s the white oak slats that loosely separate it from the vanity zone behind it.

“The idea for the slats came about during the reconfiguration of the stairwell,” says Garcia. “With it now located in the center of the house, the slats represent walls rooted in the ground with branches of trees growing up through them. The slats are the pulse of the house and we used them repetitiously throughout to create a rhythm, much like musical scales of a composition.”

The slats are repeated as drawer fronts on the floating double vanity, which is encased in a Calacatta marble frame to further accentuate its suspension.

“Wrapping the vanity with marble makes it feel more special, liked a framed masterpiece on the wall,” says Hall, noting that its lengthy dimension of nearly 16′ adds to the grandness of the room.

LED lighting beneath the vanity and behind the long mirror softly illuminates the entire space, giving it a warm, natural glow. The trio of globular Amora Lighting pendants, accented with black that matches the Samuel Heath wall-mounted plumbing fixtures, feels like puffs of clouds hovering above the countertop with integrated marble sinks. Their oversized dimensions emphasize the abundance of space.

The expansive, curbless double shower, visually on display behind frameless glass that helps define the wet area, showcases handmade Heath Ceramics tile, laid vertically to give prominence to the shower’s height and openness.

“We love the handmade tiles and the human touch they represent,” says Garcia. “So much of the building process is about manufacturing, and these tiles brought back a human sense and connection to the earth.”

One common theme throughout the bathroom is the Calacatta marble, which clads the entire floor wall to wall and serves as the vanity top and accent in the tub area.

“The marble has a very ethereal feel, both emotionally and aesthetically,” says Hall. “Its white background, when mixed with the warmth of the wood, makes it feel like you’re walking on clouds.”

Balancing Old and New

Working in the Pittsburgh, PA community, Michael Jacobs is often challenged to balance old and new.

“Our housing stock is very old,” says the president/owner of Marvista Design + Build in Pittsburgh. “So many homes are over 100 years old, with little additions made here and there. Flow is usually horrendous and rooms no longer reflect modern living.”


Michael Jacobs and designer Emily Borne added updated finishes that gave this master bath a spa-like aesthetic that respected this older home’s architecture.
Photo: Dave Bryce Photography

Such was the case with this renovation, where Jacobs, along with designer Emily Borne, reconfigured the entire master suite to include a master bathroom with updated finishes that give a spa-like escape. The room respected the home’s architecture within a new layout that better utilized the square footage and eliminated pockets of unused space where clutter and furniture often collected.

As it relates to finishes, the design team created a blend of traditional and contemporary elements.

“Our clients were really attracted to a contemporary design style,” he notes. “However, we wanted to find a way to respect the traditional look of the home. Ultimately, we found a way to pepper in some contemporary details within a traditional shell that resulted in a natural, seamless look.”

For example, custom Plain & Fancy cabinetry with its two-tone walnut/linen finishes features traditional-style mouldings accented with Cambria quartz and contemporary acrylic/matte black Schaub & Co. hardware.

“The juxtaposition of the dark wood and off-white paint looks phenomenal,” he says. “Walnut is such a luxurious finish and it’s making quite a comeback in the kitchen and bath industry. We combined it with matte black hardware, which is also currently trending.”

Jacobs’ clients also wanted to maintain a separate tub and shower. The former, a Signature Hardware freestanding unit, is set off by original, refurbished leaded glass windows. The latter, a walk-in, curbless design, includes a bench. To tie them together, Jacobs and Borne accented each with Matte Black Brizo plumbing fixtures and dark Watered Silk Italian porcelain tile. Three-dimensional tiles behind the tub are stacked, while large-format tiles in the shower are set flush and are combined with contrasting tile in a lighter colorway. A coordinating mix of mosaics accentuates the floor and niches.

“Emily did a great job of selecting several different tiles that all come together,” he says.

As it relates to layout, the designers focused on creating a space in which the homeowners could move about freely.

“In all of our designs, we focus on having room to walk around,” he explains. “We pay attention to aisleways and pinch points, so for this bathroom we designed towel storage next to the double vanity. We also created a make-up area in the master bedroom where she can get ready while he uses the bathroom. A separate toilet area, with a luxury automated toilet, also gives the homeowners the ability to move in, around and out of the area in a semi-private way.”

Modern and Bold, Yet Timeless

To maintain the spacious feeling of this relatively roomy master bathroom, Ethan Levy chose to clad the floor and an accent wall with large-format 24″x48″ porcelain tile from MSI’s Oxide Collection.

“The large tiles minimize grout lines that can make a space feel smaller,” says the CEO of Design Depot in Englewood, NJ.


The large-format porcelain floor and accent wall tiles, in contrasting light and dark colorways, set the tone for this master bathroom designed by Ethan Levy, who was tasked to create a space with a modern and bold design theme.
Photo: Nadav Havakook

The light and dark Blanc and Iron tiles also make a statement for the space, where Levy wanted to create a modern and bold theme that was up to date with current trends, yet remained neutral enough to stay in style for years to come.

“The color of the black vanity and the dark floor, which is almost black with some rustic texture, are very bold choices,” he says. “But the lighter wall tile and the quartz vanity top bring some neutral tones back into the space.”

The contrast between the floor and wall tiles is also on-trend with what the designer sees happening in many bathrooms he designs.

“Clients currently seem to be liking a contrast between dark, such as black, and light, such as white or light gray,” he indicates. “They also like to add some warmth back into the room, which is important so the space doesn’t feel cold. In this bathroom, we did that with the floor tile. It isn’t just plain black. It has some rusty, earth tones in it that warm up the concrete-look tile. A wood finish on a vanity would be another nice way to warm up a space that has a black tile floor.”

Black, in general, is also trending as selections for design elements and materials such as tile, vanities and fixtures, as illustrated in this master bathroom that showcases the nearly 8′-long, semi-custom Bellmont Cabinet Co. vanity.

“The vanity is really impressive and its length helps to stretch the feeling of the space,” says Levy. “We also added a little lip around the edge of the doors that adds some detail so they aren’t the standard slab-style door that is so common these days.”

Additional black elements include penny round shower floor tiles and a tall, black-framed window that extends from the top of the freestanding tub to nearly the top of the 12′-tall ceiling. A matte black, contemporary-style chandelier hangs suspended in front.

“We had some extra space in the section of the bathroom with the tub so we extended the window,” he says, noting its black frame matches the rest of the windows in the home. “It brings in a lot of natural light, which is important when you’re using dark colors.”

Bold Black and White

Based on her client’s request for a black and white master bathroom, Lauren Lerner obliged with a mix of the contrasting tones where light tones, represented by the freestanding tub and walls, set the stage for the stunning tile selections showcased on the floor and shower walls.

“The black and white theme led to the tile selections for the room,” says the designer, founder/principal designer, Living with Lolo in Scottsdale, AZ.


Based on her client’s request for a black and white master bathroom, Lauren Lerner mixed the contrasting tones, where light tones, represented by the freestanding tub and walls, set the stage for the tile selections showcased on the floor and shower walls.
Photo: Life Created

The floor, Saba Tile’s Savoy Snow & Ebony polycoated cement tiles, unite the two hues in a graphic pattern that runs throughout the entirety of the space, including into the shower.

“Our client loves the tile and how it adds personality to the space,” she explains, adding that its pattern layout also helps to elongate the room.

In the shower, Marble Tech’s Port Laurent Nero Marquina porcelain tile echoes a resemblance to its natural stone inspiration. Its large 24″x24″ dimensions further the likeness.

“We wanted it to appear to be an actual marble slab,” she explains. “The large tile size allowed us to achieve that look.”

Dark hues are furthered with the ceiling and custom alder vanity crafted by a local cabinet maker. Lerner topped the vanity with Vadara’s Calacatta Sevella quartz, which serves as a ‘light’ representative given its icy, glacial inspiration and predominantly ‘snowy’ background.

While black and white was the overriding color combination, the designer brought in a pop of color with the teal window shades.

“We wanted to bring in some additional color and texture, and since the master bedroom has a lot of teal, we pulled the color into the bathroom with the window treatments,” she says.

Technology also played an important role in the renovation of this master bathroom, where the shower includes a Kohler DTV digital shower system that controls multiple shower experiences from one interface.

“This client, like many of our clients, likes to have high-tech automation in their bathroom, as well as the rest of their home,” she says. “This shower system can be programmed for each user so the homeowner and his wife can have their own unique experience. When he pushes his setting, the shower automatically goes to his preferences…his water pressure, his temperature, his music, etc.”

This client also loves his Kohler Veil intelligent toilet, especially the built-in wash modes and heated seat.

Nature on Display

Cecelia Daniels’ clients have four kids and they lead very busy lives. And while they liked their home, they wanted a renovation that better matched their lifestyle and spoke to their personal tastes. As it relates to their master bathroom, the remodel also needed to aesthetically reflect the room’s physical location.


Cecelia Daniels, along with Kimball Modern and Skycastle Construction, deliver several special elements in this bath, including a mix of handmade tiles that sheath the shower and vanity walls and a stone soaking tub on a wooden platform that elevates its status.
Photo: Dane Cronin

“Their private bath is located at the far end of the house,” relates the associate project manager/senior architectural designer at Rodwin Architecture in Boulder, CO. “It’s essentially an oasis removed from the hustle and bustle, so we wanted it to feel that way…calming, bright and peaceful.”

Designing an escape such as the one she created for this family is a common request for many of her clients.

“Though our clients have different priorities and styles, they seem to all have one common goal when it comes to their private baths…escape,” she says.

While she quips about providing all bathroom doors with sturdy locks, she does indicate that the bathroom is one place in the home where it’s acceptable to be alone.

“We like to provide a pleasant space for our clients to reset and recharge so they can cultivate the right mindsets to tackle their busy days,” she says.

With those goals in mind, she – along with interior designer Kate Van Sluyter from Kimball Modern, general contractor Brandon David at Skycastle Construction and principal Scott Rodwin, AIA – included several special elements, such as the mix of handmade Ann Sacks tiles used throughout the space. For example, MADE Modern Moon Cotton tiles sheath the shower wall while a combination of Peak and Valley tiles in the New Lagoon colorway highlight the vanity wall.

“These materials, along with the hand craftsmanship of the floating [walnut] vanity [by The Artisan Shop] and matching open shelving unit, provide a very natural, earthy feel that balance the room’s straight, crisp lines, such as those of the glass shower enclosure,” she explains. “They put nature on display.”

Daniels further flaunted nature by situating the MTI Baths’ stone soaking tub on a wooden platform that elevates its status.

“It seemingly transports you to another time and place where you can imagine soaking outside…somewhere remote that is surrounded by nature,” she explains, adding that the Hubbardton Forge Cairn pendant light suspended near the tub enhances the feeling with its mesmerizing stacked ‘stones’. “The soothing colors – the rich wood, matte whites and warm greens and blues – evoke a spa-like quality. These, combined with organic textures such as natural wood grains, imperfect circles and metamorphic movement in the floor tiles that carry up the tub wall, add to the elemental feel of the space.”

Next-level Spa Retreat

While the goal of creating a spa-like retreat for a master bathroom isn’t necessarily an unusual request these days, Rodney Palmer and Glynis Wood collaborated to ensure that this new-construction space showcased a variety of luxurious products and finishes that provided next-level experiences with distinctive his/her oases, a walk-in closet and even a balcony where their clients can enjoy their morning cup of coffee.

“Everything about this house is unique,” says Palmer, AIA/principal partner, Cornerstone Architects in Austin, TX.


This luxury oases by Rodney Palmer and Glynis Wood includes a Vichy shower with six custom-positioned showerheads that release a calming flush of water onto a leathered granite floating bench, a double-steam shower with a 48″ rainhead showerhead and his/her handheld showerheads and body sprays, and a wooden focal-point tub.
Photos: Cate Black Photography

“The homeowners gave us a lot of free rein so we were able to select unusual products, materials and finishes,” adds Wood, ASID member, Glynis Wood Interiors, also in Austin.

For starters, they included a Vichy shower. Typically seen only in commercial settings, the table shower heightens in-home spa services with its six showerheads – custom positioned to the proportions of their clients’ bodies – that release a calming and cleansing flush of water onto a leathered Black Granite floating bench. To further enhance the ambiance, they clad the room with a variety of Ann Sacks wall and floor tile, including dimensional tile as an accent.

“The Vichy shower is very cave-like,” remarks Palmer. “We wanted to create a lot of warmth, depth and intimacy, which we achieved with the tile.”

The Vichy shower is accessed via the double steam shower, which includes its own well-appointed amenities, such as a 48″ rainhead showerhead and his/her handheld showerheads and body sprays. Also clad in several selections of Ann Sacks tile, Palmer actually reconfigured it after Wood specified the tile.

“We wanted to maximize the tile dimensions,” he explains, in reference to the rectangular and hexagonal tiles. “We didn’t want to have any slivers or irregular pieces so we redesigned the spacing and columns based on the tile.”

To each side of the shower, Palmer and Wood designed his/her oases. His side includes a vanity and toilet room while hers has an added feature of a Bath in Wood of Maine focal-point walnut tub.

“That tub was the first thing I bought for the whole bathroom,” says Wood. “It’s my favorite feature because it’s so unexpected.”

To highlight the tub, the team included an accent wall in Ann Sacks’ Context Pillowed Mosaic Metallic Black.

“A lot of materials within the space are neutral…except for this wall,” says Palmer. “It’s a major accent for the room. We chose the dark shade so the tub ‘pops’ against it. Plus, the dark color helps tone down the light that flows in from the windows.”

The floating gray vanity, topped with a glass countertop and accented with LED lights below, echoes the darker shades within the Grigio Perla floor tile.

“The floor is a really unusual gray marble,” Wood describes, noting that it also sheaths his side of the bathroom as well as the walk-in closet. “I fell in love with its color.”
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Furniture-Style Vanities Complement the Home

The pandemic’s effect on home design is evident in many areas of the home, but none more so than the bath. While baths were trending smaller and more streamlined pre-pandemic, the time spent at home has resulted in the desire for the bath to be a wellness sanctuary, with the now-desired larger space complementing the overall design of the rest of the home.

With regard to bath vanities, this has meant a renewed interest in furniture-style pieces with clever storage and matching linen cabinets and mirrors. Styles from updated traditional to mid-century modern to Japandi are trending, with wood finishes and bolder colors gaining ground on whites and painted neutrals.

Larger spaces are also having an effect on vanity size and amenities. Longer, narrower vanities are garnering interest, as are wall-mount versions that lend themselves to making a space feel larger and less cluttered.

Following are some of the specific trends currently being seen in bath vanities:

–Vanities from 48” to 72” are most popular right now, with customized storage to accommodate personal items in demand.

–Clean lines and unfussy detailing are desired, but there is a softness in the edges that keeps the style from being stark and contemporary, allowing the pieces to blend with the rest of the home.

–Closed storage is still preferred to keep small bath appliances and toiletries out of sight, though open shelving is gaining some ground.

–Though furniture styles are front and center, modular design is also gaining attention, as consumers look to arrange pieces to fit their spaces and their lifestyles.

–Retro styles, rustic finishes, modern farmhouse and historic European aesthetics are all influencing current styles in vanities and in the bath overall, sometimes with two styles used in combination.

–Wood finishes are of particular interest, as are painted finishes that shy away from neutral tones in favor of earthy tones, dusty pastels and blacks.

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Angela Poirrier


Angela Poirrier, CAPS, isn’t just a designer. According to her peers, Poirrier – owner and designer, Acadian House Design + Renovation, in Baton Rouge, LA – is a leader in an industry that is constantly evolving. She loves learning as well as passing along her expertise to others. From attending KBIS to more local NKBA and HBA meetings, she uses her insights to drive the industry forward. Among her initiatives are maintaining a regularly updated blog and hosting over 100 seminars to keep both peers and clients abreast of the latest trends and developments.

Within her own business, she has developed a system and process for every step along the project timeline. She then monitors and analyzes these processes to ensure they remain both effective and profitable for her team. Meanwhile, her marketing plan has allowed her to know the return on investment of every dollar spent and to forecast well into the future.

Although it may not come with a title, being recognized as a leader among her colleagues is among Poirrier’s proudest accomplishments. Through her own drive to learn and grow within the kitchen and bath industry, she has become a go-to for others seeking to understand everything from successful marketing and client relations to hiring employees and subcontractors.

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Wetstyle Opens New Showroom


Saint-Bruno-de-Montarville, Canada – WETSTYLE, a Canadian manufacturer of premium-quality bath fixtures and furnishings for the North American market, has opened its newly constructed showroom to architects, designers and the general public for the first time.

Beginning May 1, 2021, customers are welcome to view WETSTYLE’s product line at its new corporate showroom, with social distancing practices in place. The 11,600-sq.-ft. showroom, located in Saint-Bruno-de-Montarville, on Montreal’s South Shore, will be open by appointment only during showroom hours, from 9:30 a.m. to 5 p.m., Tuesday through Friday.

“We are very proud to welcome customers to this facility, which was designed to showcase our values as a brand,” says Mark Wolinsky, president of WETSTYLE. “We look forward to showing local specifiers and customers what we do.”

The showroom exhibits 19 bathtub models, nine furniture collections and more than 30 sink models to choose from, many featuring WETSTYLE’s proprietary WETMAR BiO material, recognized by GOOD DESIGN for Green Innovation as the industry’s first recipe for soy and mineral stone used in the fabrication of composite bath fixtures. Among the WETSTYLE products on display are the Stelle Vanity collection, Mood bathtub and Feel shower bases, all recipients of GOOD DESIGN awards.

Designed by Atelier Moderno, and recipient of the Grands Prix du Design 2020 award, the showroom is filled with distinct and intimate spaces, each highlighting an individual product. The contemporary space features non-obtrusive walls that isolate each product zone in vignette-like fashion, invoking sentiments of environments reflective of the products in use. Atmospheric lighting sets the mood of each product zone via strips and spotlights, reflecting off of a porcelain floor with marble-esque qualities that embrace the sophistication of the company’s high-end, handcrafted, made-to-order products.

“The showroom is the face of our beautiful finished products, and we have succeeded in creating a space that captures the essence of that beauty,” adds Wolinsky. “It’s also a vehicle for exhibiting the tremendous level of detail, craftmanship and passion invested in the making of our award-winning products.”

Ensuring a safe environment

With the health and safety of its clients and employees as a top priority, the WETSTYLE showroom strictly adheres to all government guidelines in respect to COVID-19 protocols. As of May 1, the facility will welcome customers up to a maximum of five people per designated appointment time.

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NAHB Urges Action on Supply Chain Bottlenecks, Tariffs

WASHINGTON, DC The National Association of Home Builders has renewed its calls on Congress and the Biden administration to help ease building material supply chain bottlenecks that are stunting housing affordability by eliminating trade barriers and seeking solutions to port congestion and major delays in truck and rail transportation.

Testifying before the House Small Business Subcommittee on Oversight, Investigations, and Regulations, NAHB Chairman Chuck Fowke this week told government lawmakers that disruptions in the building materials supply chain that have been exacerbated by the COVID-19 pandemic are having “a disproportionate” impact on smaller homebuilding firms.

“Without large economies of scale, small businesses generally cannot negotiate bulk discounts on lumber and other key building materials,” said Fowke. “The effects of this uncertainty trickle all the way to the (prospective) homebuyer, many of whom have balked at projects due to unexpected price increases.”

According to the Washington, DC-based NAHB, historically high lumber and building materials prices continue to serve as “headwinds” for the U.S. housing sector, significantly impeding housing affordability.

“From steel mill products and plastic piping to cooper pipe and wood windows and doors, prices are up dramatically year-to-date and are exacerbating the growing housing affordability crisis,” Fowke said, suggesting that the Biden administration address two fundamental problems.

“On the trade front, until a long-term solution can be reached, Congress and the administration should temporarily suspend duties on a wide array of imported building materials and goods, from Canadian softwood lumber to Chinese steel and aluminum,” said Fowke. “In addition, policymakers must continue to aggressively explore solutions to ease building material supply chain disruptions that are causing project delays and putting upward pressure on home prices.”

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U.S. Action Urged on Supply Chain Bottlenecks, Tariffs

WASHINGTON, DC A pair of prominent industry-related trade associations have issued pleas for Congress and the Biden administration to help ease global supply chain bottlenecks that are stunting housing affordability and hindering the availability of key products used in new construction and residential remodeling.

The National Association of Home Builders (NAHB) and the Association of Home Appliance Manufacturers (AHAM) last month each issued separate calls for government policymakers to eliminate current trade barriers and seek solutions to port congestion and major delays in truck and rail transportation.

Testifying before the House Small Business Subcommittee on Oversight, Investigations, and Regulations, NAHB Chairman Chuck Fowke told government lawmakers that disruptions in the building materials supply chain exacerbated by the COVID-19 pandemic are having “a disproportionate” impact on smaller homebuilding firms.

“Without large economies of scale, small businesses generally cannot negotiate bulk discounts on lumber and other key building materials,” said Fowke. “The effects of this uncertainty trickle all the way to the (prospective) homebuyer, many of whom have balked at projects due to unexpected price increases.”

According to the Washington, DC-based NAHB, historically high lumber and building materials prices continue to serve as “headwinds” for the U.S. housing sector, significantly impeding housing affordability.

“From steel mill products and plastic piping to cooper pipe and wood windows and doors, prices are up dramatically year-to-date and are exacerbating the growing housing affordability crisis,” Fowke said. “Until a long-term solution can be reached, Congress and the administration should temporarily suspend duties on a wide array of imported building materials and goods, from Canadian softwood lumber to Chinese steel and aluminum.”

In addition, “policymakers must continue to aggressively explore solutions to ease building material supply chain disruptions that are causing project delays and putting upward pressure on home prices,” Fowke added.

Days before Fowke’s plea, AHAM joined several other trade associations in telling Congress that ongoing supply chain challenges “are hurting the competitiveness of U.S. manufacturers, stalling the economic recovery (and resulting in) unprecedented damage to the global product supply chain.”

“The ability to produce and deliver home appliances to consumers has been dramatically hindered by the COVID-19 pandemic and other supply-related issues, creating hardships for consumers and businesses at every step in the supply chain,” said Joseph McGuire, AHAM president and CEO. “The result is ongoing shortages of products, materials, components and labor, leading to delays and increased costs.”

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